Monday, March 5, 2012


And just like that SXSW is upon us again, but before we go ahead and tell you about everything we've got going on down there, we'd like to introduce you to our pick for breakout stardom in Austin this year. Calling it now, in two weeks time, the name on everyone's lips will be that of HAIM. Born and raised in the City of Angels, the sisters Haim sound like the precocious daughters of Stevie Nicks, reared on the '90s sass of Destiny's Child, with the modern bite of Friends. We've had their debut EP Forever on infinite loop since its modest release last month, and the west coast trio are quickly establishing themselves as one of the most promising new bands in the country.

There's not a misstep or weak moment in sight on Forever, but it's the immaculate title track that's truly heatseeking pop at its finest, an understated anthem for a generation. The gloriously percussive intro paves the way for Danielle Haim's tightly knit melodies to stretch out under unshakable palms, as those blissful girl group harmonies (harmonies for days y'all) and a blistering bassline converge to give you a fleeting taste of immortality. When the claps announce themselves in the last gasp final refrain and spring-loaded synths cut through the mix like diamonds, it's clear we've got a band with boundless potential on our hands. A&R's who caught the sisters' lone CMJ play last fall gushed that they were the best live act of the week (and any that missed it lied to their bosses and said the same), so don't get caught sleeping next week. We'll be bringing you two opportunities to see them down in Texas (and in NYC later this spring), so stay tuned and watch this space.

MP3: "Forever" - HAIM

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